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Meet the Team

Nick is an experienced estate agent having spent over twenty years in the property industry, firstly in Knightsbridge in central London and latterly in the West Midlands region. He is a director of Berriman Eaton Estate Agents, a Fellow of the National Association of Estate Agents, a Member of the Association of Residential Letting Agents and a Bachelor of Laws. Nick fully appreciates the need for support and guidance from estate agents at all stages of the house moving procedure and the importance of superb channels of communication at all times – all elements of the house moving process that he will ensure will be brought to the table for be-essential.
Caroline Eaton started in the industry in 1987 - initially working for David Berriman at Walker Barnett and Hill as an Articled Pupil. After qualifying aged only nineteen, she became the youngest Branch Manager in the country under the corporate umbrella of GA Property Services. In 1994, Eaton Estates was launched in Wombourne with a second office subsequently being opened in Bridgnorth, together with a separate Lettings department being created.
In 2006 Nick and Caroline merged their two firms creating the area’s leading independent agency Berriman Eaton with annual sales now being agreed on approximately £150 million of property per annum covering Shropshire, Staffordshire and the West Midlands from three offices.
Clare has worked predominantly in advertising, marketing and sales. Previous to this she worked in law and qualified with the Institute of Legal Executives. In 2000 Clare moved to Core Systems and into the estate agency sector and was responsible for the day to day management of the business supplying software to over 1200 estate agency offices nationwide.
Geoff worked in estate agency for many years before starting Core Systems with Gary Norton. Travelling the length and breadth of the country meeting thousands of agents in both a sales and training capacity.
Clare and Geoff together have a wide range of skills including estate agency, property management, software, hardware and business marketing and management which have over the years enabled many agencies nationwide to maximise their earnings and market share potential. This unique combination of personalities, skills and knowledge has an amazing track record of success. Together with Clare’s husband Gary, they owned and ran Core Systems which had a highly regarded reputation for giving good honest advice along with innovative and functional software. Their approach to selling software to estate agents was always a consultative one rather than a sales one, enabling them to build a loyal and trusting client base. Often giving advice on hardware, operational techniques and estate agency as well as their own product. Together they have spoken to, visited and advised thousands of estate agents, including well established brands and new start up agencies many of which opened further branches. It is these consultative skills together with technical knowledge which they now bring to be-essential.com.
Katie has worked in the property industry for fourteen years in Birmingham City Centre, Edgbaston and Harborne and then Berriman Eaton in 2014. Having worked in both busy sales and lettings practices Katie has thorough knowledge of all facets of the housing market and her experience as a manager of three busy offices in Birmingham will bring a wealth of invaluable expertise to be-essential.
Mel started her career as a Conveyancing Secretary for several prominent law firms in both Wolverhampton and Birmingham City Centre gaining an extensive understanding of the conveyancing procedure before starting out in Estate Agency. Having seventeen years experience working for both corporate and independent firms, and having successfully managed two City Centre offices, Mel joined Berriman Eaton in 2007 and swiftly became one of the most successful valuers in the company. She has been a member of the NAEA for nearly 10 years and firmly believes that the key to her success is a good rapport with her clients and an empathetic nature as moving house is one of the most stressful times in a person’s life.
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